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Tuesday, August 26, 2008

Recycling Water Filters

I nabbed this from the Ideal Bite blog.

Sample letter for Pur filter users:

Dear ___________:

I'm a devoted Pur user. But each time I throw a cartridge in the garbage to replace it with a new one, I'm sad that this plastic will end up in a landfill, where it will last forever in our environment. I use the Pur system in order to avoid the waste of plastic water bottles. I urge you to redesign the filter cartridges so that they can be refilled and/or create a system for us to recycle these plastic filter cartridges instead of sending them to the landfill.

As you may know, the Brita company in Europe has developed a comprehensive take-back recycling program for all of its filter cartridges. This program is not dependent on city recycling systems. The Brita Company itself collects, dismantles, and recycles the filter cartridges. I know that Proctor & Gamble has been making efforts lately to become much more environmentally-friendly (including your new Green Guarantee program), and this would be a great way to forward those efforts.

I look forward to hearing your views on this issue.

Sincerely,
[Your John Hancock]

Send it to:
Procter & Gamble Customer Relations
1 Procter & Gamble Plaza
Cincinnati, OH 45202

Or, fill out Pur's contact form online:
http://www.purwater.com/contact-us.html

There's also the Take Back the Filter campaign for Brita. Brita, actually, already has a recycling program for their filters in Europe. Sadly, the Clorox Corp. owns Brita in N. America and has no such program.
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